The ban on YouTube in Pakistan has deprived musicians of an instant platform for flaunting their music, leavinc viewers without access to the world’s biggest online entertainment portal. Farhad Humayun is now attempting to fill that void with his new website Riot Arts.
Touted as “Pakistan’s first music web channel”, Riot Arts is a service that hopes to help Pakistani musicians reconnect with their audience. “It’s a channel where both new and established artists can showcase their music and videos,” says the Overload front-man who self-funded the endeavour. “You can just upload your content while sitting at home. We have our own server and cloud space where you can upload high resolution videos. We are not hosting content on another site. It’s all on Riot Arts.”
And why is the project called Riot Arts? “Riot is my brand name and the umbrella corporation which houses Riot Productions (film plus audio and lighting design for high-end events and applications) and Riot Studios (a recording studio for bands, voiceovers, dubbing, and film scoring). We are expanding into showcasing more talent and are developing original content. Plus the word ‘arts’ represents more than just music. Hence, Riot Arts,” Farhad explains.
Establishing the platform wasn’t easy, but the musician thinks this project is well worth the effort. “(The website) was hard to set up because a person like myself had to take out time to organize all of this. I believe ‘if you build it, they will come’. We’re at a very basic and
preliminary stage but this summer we plan on marketing this full throttle and putting out great content. I’m certain we will get all the attention and be regarded as the authentic place for a feel of a progressive and modern Pakistan.”
Now that the website is up and running, Riot Arts is hoping to attract both content creators and consumers to its folds. It also aims to be a haven for artists who are being ignored by the mainstream media, while potentially giving them global exposure.