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Select an area of expertise. Although a lot of event planners generally work on a variety of functions, home-based ones may find it easier and more lucrative to choose a specialty.
Determining what niche you want to focus on can be a challenge, but if you mind-map your passions, interests, experience, and knowledge, you will be able to choose one. And when choosing your niche, consider the usual factors such as the type of event you usually prefer (is it social, corporate, non-profit, etc.), the size of the gathering or guests you can handle, etc.
Have a good website. Your website will serve as your office or shop: this is the place where you can showcase your work, your credentials, your services, and testimonials. It will make you look more professional, too. Because of the important role your website plays, you need to make sure you hire only a talented web design team to help you with creating and launching your site.