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Junaid Jamshed Patner Started Crying in Live Show

Junaid Jamshed Patner Started Crying in Live Show

میں انہیں پہلی بار 2007 میں ملا ۔۔ یہ کہتے ہی جنید جمشید لکے ساتھی لائیو شو میں بری طرح رو پڑے

From its inception in 2000, J. has grown to be one of the leading fashion brands in traditional Pakistani fashion wear.  For someone who was a style icon as the lead vocalist of one of Pakistan’s most popular rock bands Vital Signs, Junaid Jamshed talks about how the brand itself was conceived.


Speaking about the inspiration behind launching J., Junaid Jamshed said,  “The very idea of starting the brand, came up in the year 2000 when I realized that I should do something like this. The BBC in Birmingham invited us and we were doing a program where people from all the SAARC countries were being represented.

There were people from India (some of them were their top actors), Srilanka, Bangladesh and Maldives, Bhutan, and we from Pakistan. We (Vital Signs) were asked to wear our traditional dresses and we felt unprepared for it as compared to the other countries. Their artists came dressed in their traditional clothes and that’s when it clicked … we didn’t have anything that typically represented the traditional Pakistani dress.

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