India Market hoping Pakistani Mango growers
RAJBAH CHAWAN: Pakistani mango growers are hoping to take a slice out of rival India´s export market thanks to tough new European regulations.
The sweet yellow fruit is a contentious matter regionally, with both countries proclaiming it a national treasure and fighting over whose specimens are superior.
Economically, at least, mango exports are one area where Pakistan appears to have a slight edge. According to respective official figures, Pakistan last year exported around 100,000 tonnes for a revenue of $48.6 million over India´s 56,000 tonnes for $44.6 million.
But a European Union (EU) ban on India´s prized Alphonsos, known as the “King of Fruits”, has presented Pakistan with a chance to widen the gap.
The embargo came into force on May 1 after many shipments were found to contain fruit flies and also affected four types of vegetable. For Raja Ijaz Ahmed Noon, parliamentary secretary for Pakistan´s breadbasket Punjab province, improving farming standards and learning where India went wrong is critical to cashing in.