DKNY goes ‘glocal’ with Ramzan collection
It’s haute and halal -Middle East, just in time to cash on the spike in Ramzan shopping. Styled by Yada Golsharifi, fashion editor of Styles Magazine and Dubai-based fashion designer Tamara Al Gabbani, the collection is a welcome elixir for Muslim women who are tired of the ‘burqa’ stereotype.
international brand DKNY targets Muslim customers with a stylish capsule collection
The 12-piece collection, which uses a rather sober, dusty colour palette with classic black and white combos, consists of long, flared dresses in flattering silhouettes and jumpsuits and jackets with three-quarter sleeves. Packed full of style and grace, DKNY, with this collection, offers Muslim customers a chance to embrace sheer luxury and panache while staying grounded and modest as per our religious requirements. DKNY goes a step ahead by creating a customized Ramzan website that features a Q&A with the famed bloggers thereby connecting with the Muslim audiences and bringing their culture to the forefront.
Making the world open up to the image of a modern Muslim woman and that too in Ramzan, while at the same time reap profits from the Ramzan rush; it’s definitely a smart move by DKNY. Whether it’s purely for business or not we don’t care, we find the collection totally adorbs! It’s time to get hold of your dad’s credit card and shop online before the limited collection goes out of stock.